Another look at the important Millenials study previously reported here. Which chart do you like best? eMarketer’s 2-color duopoly and insistence on boring but information-laden or Marketing Charts whimsical and colorful infographic?
Posts tagged “word of mouth”
Really good news about Millenials willingness to be influenced by “strangers” when purchasing online. Lots of other very interesting stats in the article.
This is a great study that proves, again, the superiority of earned media and WOM (sharing) over paid media. And the value of social media marketing by inference. Thanks to GE and Buzzfeed for sharing these results.
We find these two graphics (and the accompanying article which mentions very similar findings to Facebook for Twitter) very interesting for two reasons:
- There is still a lot of room to grow for social media in terms of influencing brand discovery (the Twitter numbers mirror Facebook’s almost exactly)…
- …but the second graph shows that online earned media overall (“social media” + “online media”) equals traditional media (15.7% vs. 16.0%) in ways internet users first learn about brands, products and services.
This is a good research piece by BzzAgent, the pioneers of measuring word of mouth and the impact of influences on purchase intent and WOM spread.
Looking at the impact on brand metrics is a preoccupation of any social media manager or digital planner worth their salt. Likes and shares are great, but those interactions have to actually mean something!
Trouble is, there isn’t much research around. BzzAgent (social media marketing arm of…
Reblogged from Digital Diva
The top 3 ways SMBs plan to attract customers in 2012 are word-of-mouth (25%), repeat business (25%), and advertising and marketing (22%), while social media will be the primary source of customer attraction to only 11%.
This statement (from this article: SMBs Look to Word-of-Mouth More Than Social Media) misses the fact that social media is one of the most efficient ways of generating that coveted word of mouth…
Very nice infographic with great insights about word of mouth. In case it’s not obvious to everyone yet (and to reinforce this previous post about social sharing), social media is one of the most efficient ways to promote WOM.
Some interesting stats about how and why socnet users share opinions as well as some great learnings on influence and trust for product information:
“Sixty-three percent say consumer ratings are a preferred source for product information, while 62% say consumer reviews are a preferred source. Company websites come in a distant third, preferred by 50% of social network users for product and service information. Call center (47%) and email (45%) closely follow. Interestingly, company Facebook page (15%) and company Twitter (7%) are among the least preferred product information sources.”
Our take on this interesting chart: engagement is high with Facebook brand Pages but engagement and virality/WOM are not very correlated.
Very interesting real world WOM experiment inspired by The Joneses movie. We just wish there were more hard numbers to show the actual impact of WOM/virality.
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