A really great infographic with very pertinent data for social media marketers.
Posts tagged “twitter”
Teens starting to use Twitter in larger numbers: Twitter teen usage doubled in past 2 years to 16%. Something for marketers to keep in mind…
(Source: clickz.com)
#FridayFunFact2: Respondents liked 36% of the tweets, disliked 25% and ranked their reaction to the remaining 39% as neutral. “A well-received tweet is not all that common,” Michael Bernstein, a doctoral student at MIT who worked on the project, wrote in a blog post. “A significant amount of content is considered not worth reading, for a variety of reasons.
From a Carnegie Mellon, MIT and Georgia Tech joint study. They created a website called Who Gives a Tweet? that was sort of like a Hot or Not for tweets: Users were promised feedback on their tweets if they agreed to anonymously rate tweets for people they already follow. Over 19 days in December and January, 1,443 visitors to the site rated 43,738 tweets from 2,014 accounts.
(Source: Mashable)
#FridayFunFact2: This is a beautiful and data-rich map of the flow of geo-tagged tweeples in NYC, seamlessly marrying art and analytics.
A good, illustrated primer on the brand benefits of the new Twitter design for branded Pages.
Let’s start the week with yet another good series of stats about Twitter brand followers and how they use Twitter in these brand interactions. We’re a little bit surprised at the small-ish proportion of Twitter users who do follow brands, especially compared to Facebook brand followers.
#FridayFunFact: Klout scores are hard to explain…this video is very true and very funny.
(Source: Mashable)
We agree with Josh Mackey’s thoughts in this article: as much as this goes against the common wisdom that what separates social media from traditional media is that it creates dialog (and engagement), sometimes social media conduits like Twitter act more like traditional, old-school media by being great broadcast mediums.
Very interesting and actionable findings from a new survey about Twitter usage.
(Source: marketingcharts.com)
A good case study of how social media (not just Twitter) has helped Coolhaus grow its business.
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