Posts tagged “social sharing”

January 31st, 2012
I think there’s a new currency that’s emerging in the music industry, which is how many people have shared a given song or a given artist on Facebook. “This currency is going to become the new way that people talk whether the music blowing up, and we’re just at the beginning of that now.
Facebook vice president of Partnerships Dan Rose at Midem on Monday (Facebook: “There’s a New Currency. It’s the Number of People Sharing Your Music…”).  Fascinating thought that seems backed up by analytics.  But, of course, self-serving.  Let’s see how this thing evolves.
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facebook music
recorded music
music popularity
music sharing
music discovery
social media presence
social sharing
January 26th, 2012
GE study proves consumers respond more to shared content

This is a great study that proves, again, the superiority of earned media and WOM (sharing) over paid media.  And the value of social media marketing by inference.  Thanks to GE and Buzzfeed for sharing these results.

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social sharing
earned media vs. paid media
wom
word of mouth
buzzfeed study
ge
social media marketing
January 23rd, 2012
Five cool facts from Facebook’s awesome new study

This blog post’s title doesn’t oversell (for a change).  These are very cool facts about Facebook sharing and click-through’s.

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facebook
social emdia marketing
social sharing
sharing on facebook
December 15th, 2011
Zoom Great infographic.  Even better statistics for social media marketers.

Great infographic.  Even better statistics for social media marketers.

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social media
social media marketing
social sharing
ecommerce
social media influence on purchases
December 13th, 2011
Zoom Good infographic about social sharing.  Facebook’s share of sharing is not surprising given their footprint and Facebook social plugins.

Good infographic about social sharing.  Facebook’s share of sharing is not surprising given their footprint and Facebook social plugins.

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infographic
social sharing
facebook
October 27th, 2011
The lifecycle of a web page on StumbleUpon

Great infographic about some key metrics for StumbleUpon.

visualoop:

Via

Reblogged from Visual Loop
11 notes · Comments
stumbleupon
infographic
social sharing
social media marketing
October 17th, 2011
Zoom Some interesting stats about how and why socnet users share opinions as well as some great learnings on influence and trust for product information: “Sixty-three percent say consumer ratings are a preferred source for product information, while 62% say consumer reviews are a preferred source. Company websites come in a distant third, preferred by 50% of social network users for product and service information. Call center (47%) and email (45%) closely follow. Interestingly, company Facebook page (15%) and company Twitter (7%) are among the least preferred product information sources.”

Some interesting stats about how and why socnet users share opinions as well as some great learnings on influence and trust for product information:

“Sixty-three percent say consumer ratings are a preferred source for product information, while 62% say consumer reviews are a preferred source. Company websites come in a distant third, preferred by 50% of social network users for product and service information. Call center (47%) and email (45%) closely follow. Interestingly, company Facebook page (15%) and company Twitter (7%) are among the least preferred product information sources.”

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socnet users
social network users
word of mouth
social sharing
experience sharing
product information
trust
influence
September 27th, 2011
Our take on this interesting chart: engagement is high with Facebook brand Pages but engagement and virality/WOM are not very correlated.

Our take on this interesting chart: engagement is high with Facebook brand Pages but engagement and virality/WOM are not very correlated.

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facebook page engagement
facebook marketing
social media marketing
wom
word of mouth
social sharing
September 16th, 2011
Dr Pepper's outdoors mural contest thrives online

This is a quick case study with some pretty impressive numbers about this Dr. Pepper campaign.  The most impressive for us: 15.9 average “impressions” from each contest viewer to their networks.  That’s a great viral effect.

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viral effect
dr pepper contest
social contest
case study
social media marketing
social sharing
September 14th, 2011
Online means of recommending products are relatively low vs. in person but growing and starting to make an impact.  And, as the article mentions, another survey has shown that “60% of US social network users were at least somewhat likely to take an action when a friend posts something about a product or brand on a social network.”

Online means of recommending products are relatively low vs. in person but growing and starting to make an impact.  And, as the article mentions, another survey has shown that “60% of US social network users were at least somewhat likely to take an action when a friend posts something about a product or brand on a social network.”

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product recommendations
word of mouth
wom
social media marketing
social sharing