Super interesting and innovative social media programs by the NHL’s NJ Devils!
Posts tagged “social media strategy”
A PageLever study showed that only 3 percent to 7.5 percent of Facebook fans actually see your posts. Rather than focusing on how many likes your page has, focus on quality relevant content and moving the engagement up.
Another great quote this morning! This one is from a pretty good article about what not to do in social media. But, being biased, we mostly read it as a strong case for engagement above just accumulating followers of your owned media (5 Biggest Mistakes Businesses Make in Social Media Marketing).
Understanding the costs will force companies to be more focused on which social media channels they use and cause them to tie their social media efforts more closely with business goals.
From this article: 18 Insightful 2012 Marketing Predictions From the Experts. We warned you a few days ago about the glut of predictions coming our (and your way) with the approach of the new year. This is a pretty decent set of predictions though and we like this quote a lot (and have been preaching this for months now).
40% of Twitter users would rather listen than write their own tweets.
Not very surprising as stats go but still interesting. The article (SMO vs. Engagement: Why They’re Different and How You Can Rock Both) has some good thoughts on SMO and engagement.
Some good thoughts and usable analytics-related tips fro social media marketers answering an important question: ” They liked our brand, now what?”
Some great tips and actionable data about social media marketing which make a solid case for the need to implement social media marketing efforts. And some nice graphs and charts in this article too.
A good article promoting two key thoughts we have been pushing hard:
- Social media is not a replacement for other marketing, but it is another set of powerful and cost-effective tools that should be integrated in a larger marketing plans.
- Social media tactics, messages/calls-to-action and targets must be understood (we believe through the use of analytics) before social media marketing campaigns are deployed to ensure effectiveness.
Smart move by REI. It makes a lot of sense and will crate more and better engagement by their followers. It’s good to see social media marketers becoming more sophisticated (and investing more resources into social media and community marketing).
Nicely put together basic starter kit..but you will need a social media expert to help you navigate through this and create a strategy.
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People Who Use Pinterest
I don’t want to start using Pinterest. Stop trying to make me use it,...
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7 Billion Humans on Earth
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With the 7 billionth person born, check our our map from “The Future”...
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Digital Media Curation, Dilbert style.
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