Some great and creative ideas on how to use social media for bands/musicians…with some implications for engagement for brands in general.
Posts tagged “social media presence”
There are a lot of interesting findings in this article. It definitely showcases the importance of a presence on Facebook for most brands and the value of Facebook likes.
OK, we get it! Pinterest is the new “it” kid of the social network space. We get it…and it makes sense for some brands and there are some good success stories. But the marketing appeal is rather limited both in terms of reach and target (as this fun chart points out). Still, a good success story to keep an eye on.
I think there’s a new currency that’s emerging in the music industry, which is how many people have shared a given song or a given artist on Facebook. “This currency is going to become the new way that people talk whether the music blowing up, and we’re just at the beginning of that now.
Facebook vice president of Partnerships Dan Rose at Midem on Monday (Facebook: “There’s a New Currency. It’s the Number of People Sharing Your Music…”). Fascinating thought that seems backed up by analytics. But, of course, self-serving. Let’s see how this thing evolves.
Researchers for the [Ehrenberg-Bass] institute looked at [Talking About This] as a proportion of overall fan growth of the top 200 brands on Facebook over a six-week period back in October and they found the percentage of People Talking About This to overall fans to be 1.3%.
This is a very interesting article about engagement on Facebook for large brand Pages. We’re not surprised at the small “conversion” numbers but, in our experience, we have managed to achieve much better engagement rates (4%+) on smaller Pages (think 30k likes vs. 3m likes) so there is a qualitative issue with large numbers of followers for a Facebook brand Page (namely, the more followers, the more likely they will consist of a majority of “light” followers). This is a must read though for social media marketers… (Study: Only 1% of Facebook ‘Fans’ Engage With Brands)
A PageLever study showed that only 3 percent to 7.5 percent of Facebook fans actually see your posts. Rather than focusing on how many likes your page has, focus on quality relevant content and moving the engagement up.
Another great quote this morning! This one is from a pretty good article about what not to do in social media. But, being biased, we mostly read it as a strong case for engagement above just accumulating followers of your owned media (5 Biggest Mistakes Businesses Make in Social Media Marketing).
At The Marketing Distillery, we love Instagram for personal use. But we have been looking closely at its potential usage for our clients (some of them at least) and these case studies are supporting our hunch that Instagram would be a great owned media tool for our more visually-oriented clients!
A great article contrasting the value and importance of number of Facebook likes vs. the quantity of engagement (as expressed by number of “talking about this”). Bonus: the author uses nice graphics to illustrate his points. Double bonus: we (at The Marketing Distillery) have just started using a similar measure for our clients which we call Engagement Rate which we can compare to our clients’ competitors or comparable Pages (since the data is public on every Page). And, interestingly, our client’ Page (which is new) has about 1 tenth the number of likes vs. its direct competitors but 2x to 4x the Engagement Rate.
Some thought-provoking ideas and tips about the purpose of Google+ and the way it can be used by brands.
A rather amazing infographic chock-full of very important stats about social media and ecommerce. A must “read”. (Do we “read” infographics? Peruse?)
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People Who Use Pinterest
I don’t want to start using Pinterest. Stop trying to make me use it,...
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7 Billion Humans on Earth
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With the 7 billionth person born, check our our map from “The Future”...
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Digital Media Curation, Dilbert style.
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