Smartphones R Us! As marketers (and social media marketers especially) we can’t be more pleased to see this trend.
Posts tagged “social media marketing”
We’ve read this article twice. It’s pretty dense but well put together and giving good advice on social media ROI and measurement. We’d call it a must read for those with an analytical bent (like us).
The last holdover from the social media revolution maybe able to finally enjoy all the benefits of the social space: the FDA released some language for pharma brands related to “Emerging Electronic Media”.
Almost 4 in 5 event marketers said that social media is either somewhat or extremely important to them as a marketing tool.
A great stat with even more social media-friendly data in this article: Event Marketers Turn to Social Media.
A really great infographic with very pertinent data for social media marketers.
God numbers for Twitter and good stats. But we would like to get a little more insights into how active these 500 million users are…
These two charts make ir abundantly clear how critical social media is to the generation of online revenue. It’s all about integrating social media marketing into the overall marketing mix, not replacing other marketing efforts.
(Source: emarketer.com)
Facebook page visits were by far the most popular earned media action, representing 62 percent of all post-view activity. Brand-specific actions, such as store locator usage, brand page visits, etc., were the next most popular actions, accounting for 15 percent of the post-view activity. Surprisingly, Tweets were the least popular action, representing approximately one percent of the post-view activity.
From a study about the impact (and ROI) of “social video): The surprising drivers of social video success.
Some very important thoughts and words of warning about computing social media ROI. And some great approaches (we’re biased here, we have been using our own version of #2, Paid Media Value, a lot for our own client campaigns).
Good news for us social media marketers. But the survey makes it clear that we still have to prove ROI…
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