It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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Posts tagged "social media engagement"
Great stats about social media engagement by brands (or, rather, lack thereof) and a mini-case study (or, rather, an example) of one brand that gets it right: Nike (see the article for what Nike does right).

Great stats about social media engagement by brands (or, rather, lack thereof) and a mini-case study (or, rather, an example) of one brand that gets it right: Nike (see the article for what Nike does right).

This new system for social media management and analytics seems rather interesting. And it’s telling that it has been designed for sports teams.

Fascinating chart on many levels:

  1. Engagement with brands’ social posts is very low on an absolute basis.
  2. We have a hard time believing the Google+ engagement numbers.
  3. Instagram’s engagement rate (flagged in the text footnote) is over 50 times greater than Facebook’s!  We’re guessing it wouldn’t fit on the chart, hence the relegation to footnote.

This chart simply tells us why Facebook decide to buy Snapchat (for $9b).

Very helpful summary of the optimal length for various social media posts from a great compilation of studies by Buffer.

One of the most important metrics for all social media marketers and content marketers should be engagement.  This chart shows a clear winner for Twitter engagement (with RTs as proxy for engagement): photo URLs.

We think that brands are realizing that this social media thing is a lot of work if you want to do it right and definitely not free. And they’re still not getting it or have decided to not invest in it. We say: beware…

All kinds of great stats about social media engagement!


Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks

If you’ve been following this tumblr these facts from a Business Insider report shouldn’t be that surprising.

Here are our findings: 

  • Social is now the top Internet activity: Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.
  • Social-mobile rules: 60% or so of social media time is spent not on desktop computers but on smartphones and tablets. 
  • Facebook has a monster lead in engagement: Facebook is a terrific absorber of audiences’ time and attention, 114 billion minutes a month in the U.S. alone, on desktop PCs and smartphones. By comparison, Instagram commands 8 billion minutes a month, and Twitter just 5.3 billion. 
  • Facebook attracts roughly seven times the engagement that Twitter does, when looking at both smartphone and PC usage, in per-user terms. 
  • Snapchat is a smaller network than WhatsApp, but outpaces it in terms of time-spend per user. 
  • Pinterest, Tumblr and LinkedIn have made major successful pushes in 2013 to increase engagement on their mobile sites and apps. The new race in social media is not for audience per se, but for multi-device engagement. 
  • Multi-device social media: Our analysis is based on BI Intelligence’s social media Engagement Index, which compares the effectiveness of social networks in keeping individual users engaged across smartphones and desktop PCs (for an explanation of the Index, sign up for instant access to BI Intelligence).

Another great analysis by Dan Zarella that shows the impact of images on Twitter with regards to engagement.

In addition to the 136 percent increase in Facebook fans, Coffee Bean saw a 36 percent average lift per month in local engagement, a 46 percent average lift per month in local impressions and an 83 percent average lift per month in local reach. MomentFeed calculated all of the results and found that the social media success translated into a 5.6 increase in ROI.
Interesting case study results that show the value of strategic social media planning. (from: Coffee Bean’s mobile social strategy drives 36pc lift in local engagement)