More great moves in the social media space by Salesforce.com. We like this integration of all social media features, CRM and analytics. It should be a powerful tool…
Posts tagged “social listening”
Interesting (and valuable) thoughts about improving social listening/conversation monitoring with a Listen + Learn + Interact combo recommendations.
With social media now the single largest source of unsolicited consumer opinions, [business] strategists must find new, innovative ways to analyse and monitor the opinions, perspectives and sentiments in each tweet, post, comment, and status update.
This interesting article (Why traditional brands must learn new tricks for social media analysis) makes a very strong case for moving from social listening to “social media intelligence.” A good read for social media analysts and strategists.
Another interesting social listening/conversation monitoring tool. We’ll be checking it out.
Adobe is entering the social media analytics/social listening arena. A little late and not really within their wheelhouse but it’s probably a good product with their track record and experience.
Interesting platform, we’ll be taking a close look…as expected.
Social monitoring is crucial for reputation management, but goes much further than that in its functionality and opportunity. Article after article touts the purpose of monitoring as a means specific to responding to negative commentary about a brand on social media. In essence, it’s a mini-crisis communications device. Brands need to consider that outside of their own platforms, conversations and mentions that are happening can lead to trending insights and inform new messaging directions.
This article makes a great case for expanding the role of social listening to more than just negative feedback tracking and into more strategic areas (Your Brand Is Missing The Mark On Social Monitoring For Negative Feedback).
We find this chart of the Call of Duty social mentions spread fascinating (and agree with the article that there is now a dire need for real-time social listening and social media analytical tools.
This sounds like an interesting new tool, going much beyond simple NLP-driven sentiment analysis.
Some very very good tips and thoughts about a subject we love: social listening.
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