Posts tagged “social listening”
To detect the mood about a stock on Twitter, Bloomberg relies on sentiment analysis tools that the company developed in-house. [Head of product at Bloomberg News] Rooney says that tasks like machine learning, auto-translation and natural language are all core competencies for an information company like Bloomberg, which has 3,000 engineers.
One of the most interesting uses of Big (unstructured) Data data we have seen in a while. Move over necessity, greed is the mother of invention. (from: Traders turn to Twitter for market news. Now they can measure mood, too — Tech News and Analysis)
'Nielsen has done a lot of research as to whether social media is helping people to tune in to TV,' he says, noting that a show's traction on Twitter and Tumblr is starting to affect how networks pitch shows to the all-important advertisers. 'They're no longer just including Nielsen ratings. They're also including social TV data.'
Interesting impact of social media analytics.
Reblogged from Union Metrics
When we say it’s positive, the machine about 21% of the time says it’s negative. That can cause some problems in our understanding of how buzz impacts sales.
Another data point in the risks and issues associated with putting too much trust into NLP (Natural Language Processing) as a measuring tool for social media sentiment. (from: Coca-Cola Sees No Sales Impact From Online Buzz; Says Digital Display As Effective As TV)
With social media now the single largest source of unsolicited consumer opinions, [business] strategists must find new, innovative ways to analyse and monitor the opinions, perspectives and sentiments in each tweet, post, comment, and status update.
This interesting article (Why traditional brands must learn new tricks for social media analysis) makes a very strong case for moving from social listening to “social media intelligence.” A good read for social media analysts and strategists.
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