Posts tagged “social listening”
With social media now the single largest source of unsolicited consumer opinions, [business] strategists must find new, innovative ways to analyse and monitor the opinions, perspectives and sentiments in each tweet, post, comment, and status update.
This interesting article (Why traditional brands must learn new tricks for social media analysis) makes a very strong case for moving from social listening to “social media intelligence.” A good read for social media analysts and strategists.
Social monitoring is crucial for reputation management, but goes much further than that in its functionality and opportunity. Article after article touts the purpose of monitoring as a means specific to responding to negative commentary about a brand on social media. In essence, it’s a mini-crisis communications device. Brands need to consider that outside of their own platforms, conversations and mentions that are happening can lead to trending insights and inform new messaging directions.
This article makes a great case for expanding the role of social listening to more than just negative feedback tracking and into more strategic areas (Your Brand Is Missing The Mark On Social Monitoring For Negative Feedback).
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