An excellent presentation, replete with numbers and case studies, about the explosion of social commerce.
Posts tagged “social commerce”
A lot of good stats here for etailers and brands involved in social commerce.
We’re a little surprised that tablet and smartphone users like mobile browsers better than apps when it comes to purchases…interesting numbers.
Since implementing “want” and “own” buttons in November, the Facebook-only e-commerce player has seen customers rise from 500,000 to 1.1 million without making an ad buy on the social site.
From this article about Facebook Actions and how they have affected purchases on Payvment: Facebook Commerce Player: ‘Want’ And ‘Own’ Buttons Increase Sales.
Interesting case studies of loyalty marketing programs integration with Facebook. Yet another step into Facebook becoming an e-commerce powerhouse, in our humble opinion.
A rather amazing infographic chock-full of very important stats about social media and ecommerce. A must “read”. (Do we “read” infographics? Peruse?)
34% of American and Canadian consumers say they would never purchase products via a retailer’s Facebook page, compared to 19% who said they would (9%) or already have (10%) done so.
From an Oracle study (see more here). That seems like a lot to us but Facebook commerce is still in its infancy.
Great infographic with some very important stats about social commerce.
In this day and age, if marketers aren’t tapping data to gain customer insights, it’s considered naive and irresponsible. Especially as we head toward this holiday retail season, marketers need to step up and begin reaching those 74 percent of consumers who rely on social networks to guide purchasing decisions and put them to work as word-of-mouth advocates.
A good thought from this article: The social-savvy way to filter your data. And a mini case study about the power of the “brand graph” (think: social graph).
An important chart for e-tailers that shows the importance of 1) social listening and 2) social commerce features.
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