There are a lot of interesting findings in this article. It definitely showcases the importance of a presence on Facebook for most brands and the value of Facebook likes.
Posts tagged “owned media”
We agree wholeheartedly with this deconstruction of Klout and how it puts social media influence score into perspective. And we love this quote (something we have repeatedly told all of our clients…):
The right trade publication with a circulation of 1000 readers has often brought in more new business for certain clients than a general newspaper with 10x that audience. The goal for online interactivity should not be the amount of content, but rather the quality of that content.
These are rather surprising number and we’re less than satisfied with the explanation in the article. For B2B companies, the numbers make a lot of sense but the article seems to say that this is for both B2B and B2C entities. What we’re guessing is that the proportion of B2C companies in the sample is very low.
A rather blah article but we wanted to alert our readers to the fact that earned, owned and paid media relationships and interactions are changing and that these changes are being recognized. All in all, a positive change for social media marketing.
Researchers for the [Ehrenberg-Bass] institute looked at [Talking About This] as a proportion of overall fan growth of the top 200 brands on Facebook over a six-week period back in October and they found the percentage of People Talking About This to overall fans to be 1.3%.
This is a very interesting article about engagement on Facebook for large brand Pages. We’re not surprised at the small “conversion” numbers but, in our experience, we have managed to achieve much better engagement rates (4%+) on smaller Pages (think 30k likes vs. 3m likes) so there is a qualitative issue with large numbers of followers for a Facebook brand Page (namely, the more followers, the more likely they will consist of a majority of “light” followers). This is a must read though for social media marketers… (Study: Only 1% of Facebook ‘Fans’ Engage With Brands)
A PageLever study showed that only 3 percent to 7.5 percent of Facebook fans actually see your posts. Rather than focusing on how many likes your page has, focus on quality relevant content and moving the engagement up.
Another great quote this morning! This one is from a pretty good article about what not to do in social media. But, being biased, we mostly read it as a strong case for engagement above just accumulating followers of your owned media (5 Biggest Mistakes Businesses Make in Social Media Marketing).
With mobile Internet usage expected to soon surpass desktop, nearly all media consumption is bound to soon be mobile. As a result, contexts will shift ever more fluidly.
A thought-provoking quote from this article about the importance of context and content relevance in online marketing: Why Relevance Rules Digital Marketing.
At The Marketing Distillery, we love Instagram for personal use. But we have been looking closely at its potential usage for our clients (some of them at least) and these case studies are supporting our hunch that Instagram would be a great owned media tool for our more visually-oriented clients!
A great article contrasting the value and importance of number of Facebook likes vs. the quantity of engagement (as expressed by number of “talking about this”). Bonus: the author uses nice graphics to illustrate his points. Double bonus: we (at The Marketing Distillery) have just started using a similar measure for our clients which we call Engagement Rate which we can compare to our clients’ competitors or comparable Pages (since the data is public on every Page). And, interestingly, our client’ Page (which is new) has about 1 tenth the number of likes vs. its direct competitors but 2x to 4x the Engagement Rate.
TiVo this morning said that internal research shows only 38 percent of their users watch live television, with nearly two thirds watching on-demand video or ‘delayed’ TV. Among TiVo viewers who use broadband connected service such as Netflix, YouTube and Hulu Plus, live TV viewership has even dropped to 27 percent, the company asserts.
This trend is only going to continue. One more reason to integrate more earned media and rely less on paid media, especially TV advertising. (from TiVo Research Claims Only 38 Percent Of Users Watch Live TV).
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People Who Use Pinterest
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7 Billion Humans on Earth
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With the 7 billionth person born, check our our map from “The Future”...
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Digital Media Curation, Dilbert style.
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