Smartphones R Us! As marketers (and social media marketers especially) we can’t be more pleased to see this trend.
This article reads a bit like a science fiction short story but it’s very real and very near as made clear by the author. There’s a mobile revolution afoot with tablets and smartphones that will revolutionize the way we live and shop. And it’s underway.
The addiction to smartphones and their usage for web browsing is demonstrated very clearly in this chart:
Something or marketers to understand and act upon.
(Source: emarketer.com)
This a pretty large infographic but it has some very good tips about mobile marketing and related analytics.
This chart gives a pretty good idea of how mobile usage varies from web usage. And how marketers should position themselves on that spectrum.
A pretty gigantic infographic but with very good information about Mobile Roadie and with great design.
A very good and succinct article about the state of the mobile marketing industry, with social media marketing implications.
28 percent [of women] already use their phones to compare prices, while 71 percent rely on websites.
With the growth of mobile social networks and the ever increasing use of smartphones (now 50% of the mobile market) for social media activities, we will be taking a harder look at mobile marketing and mobile usage analytics in 2012. This study of price sensitivity for apps and how it impacts revenues is fascinating.
We’re a little surprised that tablet and smartphone users like mobile browsers better than apps when it comes to purchases…interesting numbers.
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