Posts tagged “ikea”

December 20th, 2011
IKEA wants Facebook fans to bring friends to stores

Rather sophisticated and innovative use of like gating by IKEA!

Comments
ikea
like-gating
facebook marketing
facebook campaigns
social media marketing
December 13th, 2011
How an integrated marketing campaign boosted IKEA's sales over 7%

Very thorough case study about IKEA’s integrated (owned/earned/paid media) campaign.  With some actual numbers and attempt at ROI.

Comments
ikea
case study
integrated online marketing
social media marketing
owned media
paid media earned media