Analyticisms

Posts tagged “facebook stats”

May 1st, 2012

As we mentioned yesterday, we think this is the new trend in infographics…and this second one in as many days seems to support this claim. This one is also very well designed and has good information (albeit seen in infographics and articles before). The music though…are we the only ones (more than) slightly annoyed by it?

(Source: Mashable)

April 23rd, 2012

The company[Facebook] also notes that its network receives 3.2 billion comments per day and 300 million new photos daily. The site also claims 125 billion friendships. Of the 901 million figure, 526 million were described as daily active users in March. Some 488 million people also used Facebook mobile products that month, according to the filing.

Those Facebook stats never cease to amaze us. (from: Facebook Now Has 901M Users).

April 13th, 2012

But the numbers are startling: 3 in 5 Facebook users have not friended or liked a brand; 78% of those who like brands, friend fewer than 10 brand pages; only 1% engage with brand pages; just 4% prefer to received brand promotions on Facebook; 60% are annoyed by brand communication on Facebook; 39% don’t think their “like” is an opt-in for marketing messages; 1/3 of those who friend brands subsequently drop the friendship and the brand.

Important stats for Facebook brand marketers! From: Optimize Your Brand’s Facebook Posture

March 22nd, 2012

Half of Facebook Pages have less than 256 fans

A lot of really eye-opening stats about Facebook brand Pages! (and a nice infographic to go with them)

visualoop:

Via

Reblogged from Visual Loop

February 7th, 2012

Those Millions On Facebook? They Actually Visit, And It’s Not A Huge Deal Anyway. | TechCrunch

A very thorough and very interesting analysis of an analysis of Facebook actual (vs. reported) traffic. For stat and analytics geeks only (and marketers who want to understand Facebook usage better).

February 7th, 2012

The average Facebook user has 245 friends. The average friend of a friend has 359. Each person’s friend list is loosely connected. There’s a mere 12% overlap when friends are matched against friends’ friends. Yet 80% of friend requests were reciprocated and fewer than 5% of Facebook users “unfriend” somebody.

From: The Psychology of Facebook. And originally from the PEW study we referenced last week. These are very cool tidbits of info about Facebook usage.

February 6th, 2012

Over a one-month period, [data] shows that users Like content on their News Feed about 14 times, while their content is Liked about 20 times. Users send about nine personal messages and receive 12.

From a PEW study. Also interesting usage tidbit:

“Power users” — specializing in one of the activities describes above — make up between 20% to 30% of the Facebook population.

(Source: Mashable)

February 3rd, 2012

#FridayFunFact3: Hitwise found that Facebook.com is now seeing one out of every eleven visits in the U.S., and one out of five pageviews online in the U.S. takes place on Facebook.com.

Another crazy Facebook number in the wake of their IPO announcement (and release of awe-inspiring numbers in their S-1 filing. (more stats in this article: Hitwise: Facebook.com Now Accounts For 1 In Every 5 Pageviews On The Web (In The U.S.))