Analyticisms

A great article contrasting the value and importance of number of Facebook likes vs. the quantity of engagement (as expressed by number of “talking about this”).  Bonus: the author uses nice graphics to illustrate his points.  Double bonus: we (at The Marketing Distillery) have just started using a similar measure for our clients which we call Engagement Rate which we can compare to our clients’ competitors or comparable Pages (since the data is public on every Page).  And, interestingly, our client’ Page (which is new) has about 1 tenth the number of likes vs. its direct competitors but 2x to 4x the Engagement Rate.

Interesting move.  Still not convinced they will launch this.

A new, strange (but unsurprising) trend.  Will we see more of this in the future?

Good looking new analytical tool for Facebook Pages from PageLever (we use some of their apps for our client pages).  Caveat: it’s not free but the pricing starts at $34/month.

An important new tool for social media marketers! It only works for the Brands & Products and People categories of Pages though.

We do look at these very same metrics as crucial to understanding the performance of Facebook Pages…

prarticles:

http://www.prdaily.com/Main/Articles/7886.aspx

If you work in the digital arena, you’ve most likely taken a look at Facebook Insights.

Many people manage online communities and need to track metrics and report to management on who and how many people are using a…