In fact, [Facebook] users are 40- to150-times more likely to consume branded content in the news feed than to visit the fan page itself.
A pretty good explanation of EdgeRank, a Facebook “feature” that is misunderstood (or ignored) by most online marketers.
Engagement rates on Facebook are historically low, topping out around 10%-20% when the news feed is the sole promotional tactic. A recent Ad Age article outlined the way news feed items grow stale in about 1 hour and 20 minutes.
(Source: adage.com)
How does News Feed determine which content is most interesting? The News Feed algorithm bases this on a few factors: how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update).
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