Analyticisms

This is a very interesting article about engagement on Facebook for large brand Pages.  We’re not surprised at the small “conversion” numbers but, in our experience, we have managed to achieve much better engagement rates (4%+) on smaller Pages (think 30k likes vs. 3m likes) so there is a qualitative issue with large numbers of followers for a Facebook brand Page (namely, the more followers, the more likely they will consist of a majority of “light” followers). This is a must read though for social media marketers… (Study: Only 1% of Facebook ‘Fans’ Engage With Brands)

From this article (How to find balance with Facebook influentials) which also presents an interesting case (supported by numbers) for focusing on the various types (and quality) of engagement on Facebook posts.