Posts tagged “facebook engagement”

January 27th, 2012
Researchers for the [Ehrenberg-Bass] institute looked at [Talking About This] as a proportion of overall fan growth of the top 200 brands on Facebook over a six-week period back in October and they found the percentage of People Talking About This to overall fans to be 1.3%.
This is a very interesting article about engagement on Facebook for large brand Pages.  We’re not surprised at the small “conversion” numbers but, in our experience, we have managed to achieve much better engagement rates (4%+) on smaller Pages (think 30k likes vs. 3m likes) so there is a qualitative issue with large numbers of followers for a Facebook brand Page (namely, the more followers, the more likely they will consist of a majority of “light” followers). This is a must read though for social media marketers… (Study: Only 1% of Facebook ‘Fans’ Engage With Brands)
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facebook engagement
facebook brand pages
facebook marketing
social media marketing
social media presence
owned media
January 4th, 2012
Zoom Yet another chart (and algorithm) for measuring the influence and popularity of Facebook Pages.  We like the fact that it takes engagement and sentiment into account but it obviously weighs sheer size a bit too high in our opinion.

Yet another chart (and algorithm) for measuring the influence and popularity of Facebook Pages.  We like the fact that it takes engagement and sentiment into account but it obviously weighs sheer size a bit too high in our opinion.

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social media marketing
owned media
facebook pages
facebook brand pages
facebook pages likes
facebook engagement
November 22nd, 2011
Comments on Facebook posts get more click-throughs than likes…by a margin.  That’s what we would have guessed by proof in the form of a study is better.

Comments on Facebook posts get more click-throughs than likes…by a margin.  That’s what we would have guessed by proof in the form of a study is better.

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facebook posts
facebook engagement
comments vs likes
comments impact
social media marketing
November 8th, 2011

We knew it (and have been telling our clients but now we have proof)! Photos and videos generate more engagement on Facebook brand Pages.  And you have to have a call-to-action (CTA).  Period.

(Source: emarketer.com)

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facebook pages
facebook brand pages
facebook engagement
driving engagement on facebook
call-to-action impact
call-to-action
August 16th, 2011
Zoom This is a very captivating infographic.  We are neutral on the first two charts, really puzzled about the third one which seems very counter-intuitive (but we have drunk the Kool-Aid and believe Dan’s analytical skills and accuracy), and not surprised, from experience, by the last two charts (large Twitter followings are typically less engaged).

This is a very captivating infographic.  We are neutral on the first two charts, really puzzled about the third one which seems very counter-intuitive (but we have drunk the Kool-Aid and believe Dan’s analytical skills and accuracy), and not surprised, from experience, by the last two charts (large Twitter followings are typically less engaged).

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dan zarella
hubspot
counter-intuitive results
twitter engagement
facebook engagement
social media analytics
social media marketing
June 16th, 2011
Engagement rates on Facebook are historically low, topping out around 10%-20% when the news feed is the sole promotional tactic. A recent Ad Age article outlined the way news feed items grow stale in about 1 hour and 20 minutes.
Great article about engagement rates and news feed visibility on Facebook.  The emphasis is on paid media on Facebook (Ads and Sponsored Stories) but the thoughts, tips and caveats are well worth the read even for earned and owned media practitioners.

(Source: adage.com)

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facebook ads
facebook sponsored stories
edgerank
facebook engagement
facebook news feed