Posts tagged “facebook commerce”

May 3rd, 2012
This is a must-read article about Facebook and social commerce and the reasons behind the failure of many Facebook storefronts.  There is great thinking, good tips and interesting case studies/examples.  And we couldn’t agree more with this quote: In time, I suspect that we will view social media in the same way, as a communication and engagement platform that needs to be integral to the rest of the business, rather than standalone. Social media will be key in shaping the brand experience, but will do so in conjunction with all the other channels and not as a channel in its own right. Our only disagreement is that we think that it shouldn’t be “in time” but right now…

This is a must-read article about Facebook and social commerce and the reasons behind the failure of many Facebook storefronts.  There is great thinking, good tips and interesting case studies/examples.  And we couldn’t agree more with this quote:

In time, I suspect that we will view social media in the same way, as a communication and engagement platform that needs to be integral to the rest of the business, rather than standalone. Social media will be key in shaping the brand experience, but will do so in conjunction with all the other channels and not as a channel in its own right.

Our only disagreement is that we think that it shouldn’t be “in time” but right now…

6 notes · Comments
facebook commerce
ecommerce
social commerce
social media
social media marketing
March 27th, 2012
Brands' customer service gap on Facebook

Interesting findings in this STELLA service.  This wold make a lot of sense and go a long way in why Facebook commerce has been struggling.

Comments
facebook commerce
survey
customer service on facebook
poor customer service
customer service for online stores
February 28th, 2012
GraphScience promises to turn Facebook commerce into a moneymaker

Yesterday we reported on an analytical tool from Payvment for Facebook storefronts.  It seems like these analytical tools are suddenly very fashionable as this GraphScience suite shows.

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graphscience
payvment
facebook commerce
facebook storefronts
social commerce
February 27th, 2012
How to monetize fans on Facebook

Another Facebook commerce article!  With tips on how to socialize shopping experiences.

2 notes · Comments
social shopping
facebook commerce
facebook store
February 27th, 2012
Payvment leverages social data to help merchants optimize sales on Facebook

Amid reports of Facebook commerce failures and store closures, Payvment has a great analytical tool to help merchants do better.

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payvment
facebook commerce
social commerce
February 21st, 2012
Retailers shut Facebook storefronts amid apathy

It looks like Facebook uers just want to browse, be social, connect, show allegiance to brands but not buy.  Will this behavior change over time?

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facebook commerce
f-commerce
social media
facebook storefronts
case studies
January 23rd, 2012
Since implementing “want” and “own” buttons in November, the Facebook-only e-commerce player has seen customers rise from 500,000 to 1.1 million without making an ad buy on the social site.
From this article about Facebook Actions and how they have affected purchases on Payvment: Facebook Commerce Player: ‘Want’ And ‘Own’ Buttons Increase Sales.
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paayvment
facebook actions
facebook commerce
social media marketing
social commerce
January 18th, 2012
Facebook social commerce gets game with points, loyalty, and rewards

Interesting case studies of loyalty marketing programs integration with Facebook.  Yet another step into Facebook becoming an e-commerce powerhouse, in our humble opinion.

2 notes · Comments
facebook commerce
social commerce
online loyalty programs
starbucks
citibank
american express
case studies
January 6th, 2012
The interesting thing is that our fashion-savvy fan base buys pretty equally on Facebook and on the website.
There are many more very interesting learnings in this interview of BeachMint’s CMO and VP of Creative about their experiences with Facebook commerce: BeachMint Brings Commerce and Celebrity Curation to Facebook.
1 note · Comments
beachmint
john volturo
interview
facebook commerce
social media presence
social media marketing
December 20th, 2011
Socialize the commerce experience

Some good examples/case studies of how to use Facebook to make travel purchases more social.

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social shopping
facebook commerce
f-commerce
travel bookings
travel purchases
social media marketing