Posts tagged “facebook brand pages”

January 27th, 2012
Researchers for the [Ehrenberg-Bass] institute looked at [Talking About This] as a proportion of overall fan growth of the top 200 brands on Facebook over a six-week period back in October and they found the percentage of People Talking About This to overall fans to be 1.3%.
This is a very interesting article about engagement on Facebook for large brand Pages.  We’re not surprised at the small “conversion” numbers but, in our experience, we have managed to achieve much better engagement rates (4%+) on smaller Pages (think 30k likes vs. 3m likes) so there is a qualitative issue with large numbers of followers for a Facebook brand Page (namely, the more followers, the more likely they will consist of a majority of “light” followers). This is a must read though for social media marketers… (Study: Only 1% of Facebook ‘Fans’ Engage With Brands)
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facebook engagement
facebook brand pages
facebook marketing
social media marketing
social media presence
owned media
January 4th, 2012
Zoom Yet another chart (and algorithm) for measuring the influence and popularity of Facebook Pages.  We like the fact that it takes engagement and sentiment into account but it obviously weighs sheer size a bit too high in our opinion.

Yet another chart (and algorithm) for measuring the influence and popularity of Facebook Pages.  We like the fact that it takes engagement and sentiment into account but it obviously weighs sheer size a bit too high in our opinion.

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social media marketing
owned media
facebook pages
facebook brand pages
facebook pages likes
facebook engagement
November 8th, 2011
Zoom What Facebook users like and why.  Slightly surprising and a bit disappointing to see only 7% like a brand to pass the word on to their friends.

What Facebook users like and why.  Slightly surprising and a bit disappointing to see only 7% like a brand to pass the word on to their friends.

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facebook marketing
facebook likes
facebook user behavior
facebook brand pages
November 8th, 2011

We knew it (and have been telling our clients but now we have proof)! Photos and videos generate more engagement on Facebook brand Pages.  And you have to have a call-to-action (CTA).  Period.

(Source: emarketer.com)

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facebook pages
facebook brand pages
facebook engagement
driving engagement on facebook
call-to-action impact
call-to-action
September 23rd, 2011
Zoom We’ve posted several of these “why Facebook users follow brands” charts before and the story seems to remain the same.  But that doesn’t mean we shouldn’t beat that dead horse. After all, some social media marketers may need to jump on this bandwagon warmed with knowledge.

We’ve posted several of these “why Facebook users follow brands” charts before and the story seems to remain the same.  But that doesn’t mean we shouldn’t beat that dead horse. After all, some social media marketers may need to jump on this bandwagon warmed with knowledge.

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facebook
facebook brand pages
facebook likes
reasons for following brands on facebook
facebook marketing
social media marketing
December 17th, 2010
63% use social media to engage with brands and more than 50% say that Facebook (Facebook), blogs and brand videos affect their opinions about products.
L2 Think Tank report.  More fascinating stats about social media usage by Gen Y here.
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Gen y
social media usage
engagement
facebook brand pages