Pretty good article about Facebook metrics and analytics. For analytical geeks only…
Posts tagged “facebook marketing”
58 million people used Facebook exclusively through the mobile application and yet they managed to generate no meaningful revenue from that usage.
Pretty interesting stat and fact from Facebook’s S-1 filing (Facebook and it’s mobile dominance).
Researchers found that less than 1% of fans of the 200 biggest brands on Facebook actually engaged.
Another data point about the low engagement of Facebook brand followers. Although, in our experience, brands with lower number of followers tend to have higher engagement rates. More data in the article: Even Sexy Brands Struggle With Low Engagement on Facebook.
Researchers for the [Ehrenberg-Bass] institute looked at [Talking About This] as a proportion of overall fan growth of the top 200 brands on Facebook over a six-week period back in October and they found the percentage of People Talking About This to overall fans to be 1.3%.
This is a very interesting article about engagement on Facebook for large brand Pages. We’re not surprised at the small “conversion” numbers but, in our experience, we have managed to achieve much better engagement rates (4%+) on smaller Pages (think 30k likes vs. 3m likes) so there is a qualitative issue with large numbers of followers for a Facebook brand Page (namely, the more followers, the more likely they will consist of a majority of “light” followers). This is a must read though for social media marketers… (Study: Only 1% of Facebook ‘Fans’ Engage With Brands)
Rather sophisticated and innovative use of like gating by IKEA!
According to one study, the average Facebook user “likes” nine business pages. That seems like a lot of brands to want a “relationship” with, and clearly those fans aren’t looking for long-form content similar to what they might find on corporate blogs.
From this article (How to find balance with Facebook influentials) which also presents an interesting case (supported by numbers) for focusing on the various types (and quality) of engagement on Facebook posts.
6 mini case studies with ROI numbers for 6 major brands. Good to see some positive results from Facebook marketing.
It’s been a while since we’ve seen a study about the value of a Facebook fan. This one, by SocialCode, says $10. Not surprisingly, as seen in the chart above, likers are much more engaged than non-likers.
Another story on paid media today: sponsored stories in ticker on Facebook. Will users get upset?
As we get into the heavy shopping season, these stats and studies of Facebook users interactions with retailer Pages on Facebook is critical reading…if you are a retailer or helping market one.
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