In 2011, the average shopper consults 10.4 sources prior to purchase, twice as many as a year ago.
When consumers were asked the impact of the following social tools on their buying behavior, 59 percent said customer reviews and 42 percent said Q&A had a significant impact. Facebook activity registered at 13 percent.
Online shoppers will do slightly more than half (50.5%) of their holiday shopping—including checking prices, researching products and making purchases—online this year.
A bunch of very important stats for any retailer. The article about the Cone study is chock-full of great info on how the internet and social media are influencing the purchasing process.
An important chart for e-tailers that shows the importance of 1) social listening and 2) social commerce features.
Finally some good stats and charts today! This one shows the amount of online research done by shoppers. Most impressive is the growth from only a year ago (21% over 75% in 2010 to 50% in 2011).
The Illusion of Choice
Excerpts from I Love Charts: The Book are now available on Amazon!
Click through to get a...
Yeah, Tumblr!
People Who Use Pinterest
I don’t want to start using Pinterest. Stop trying to make me use it,...
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