It’s been a while since we’ve seen a study about the value of a Facebook fan. This one, by SocialCode, says $10. Not surprisingly, as seen in the chart above, likers are much more engaged than non-likers.
Posts tagged “engagement”
An interesting case study on how to do social media right by Heinz (yes, we’re surprised too): listen, respond, engage.
Another good article about engagement, from an old friend of The marketing Distillery/KARMA Media Labs, Keith Pape.
40% of Twitter users would rather listen than write their own tweets.
Not very surprising as stats go but still interesting. The article (SMO vs. Engagement: Why They’re Different and How You Can Rock Both) has some good thoughts on SMO and engagement.
Today is Online Engagement Day! This is another really interesting article about engagement and how to measure Engagement Value. Although the article is about web analytics in general, it does apply fully and unconditionally to social media analytics specifically.
A very good article about Facebook metrics with an emphasis about engagement (music to our ears), hard (actual) numbers and pertinent analysis. We social media marketers with an analytical bend could use more articles like this.
An interesting analysis of the impact of Facebook’s recent changes to their news feeds and assorted on brand Pages impressions and engagement.
We agree with Josh Mackey’s thoughts in this article: as much as this goes against the common wisdom that what separates social media from traditional media is that it creates dialog (and engagement), sometimes social media conduits like Twitter act more like traditional, old-school media by being great broadcast mediums.
Bluefin also tells us that The Walking Dead was second only to the NFL in terms of social activity.
The Walking Dead is doing great ratings-wise but is also creating a lot of engagement in the social media sphere. It seems that zombies make for good content.
(Source: Mashable)
Interesting social media move by Walmart (and just as interesting is the marketing rationale behind the move).
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The Illusion of Choice
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Excerpts from I Love Charts: The Book are now available on Amazon!
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People Who Use Pinterest
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