Analyticisms

Our empirical evidence supports this article’s claim, at least for Facebook Pages.  What we see is that, all things being equal, Pages with fewer likes show much higher Engagement Rates (this is a metric we “created” which divides “Talking About This” by “Likes”; both data points being public for all Pages).  It makes intuitive sense as the article goes on to show.  Also, we like the tips at the end about how to create more engagement by segmenting the likes.

A great article contrasting the value and importance of number of Facebook likes vs. the quantity of engagement (as expressed by number of “talking about this”).  Bonus: the author uses nice graphics to illustrate his points.  Double bonus: we (at The Marketing Distillery) have just started using a similar measure for our clients which we call Engagement Rate which we can compare to our clients’ competitors or comparable Pages (since the data is public on every Page).  And, interestingly, our client’ Page (which is new) has about 1 tenth the number of likes vs. its direct competitors but 2x to 4x the Engagement Rate.