We love the three goals at the end of the article for what they suggest, especially the first one. This is about engagement and measuring it. Having fans (even millions of them) is worthless if they are not engaged, so why measure things that are worthless?
Posts tagged “engagement metrics”
According to one study, the average Facebook user “likes” nine business pages. That seems like a lot of brands to want a “relationship” with, and clearly those fans aren’t looking for long-form content similar to what they might find on corporate blogs.
From this article (How to find balance with Facebook influentials) which also presents an interesting case (supported by numbers) for focusing on the various types (and quality) of engagement on Facebook posts.
Visibli found that as the number of fans increase; the number of interactions decreases. The implication is that there might be an optimal size branded community for maximum engagement.
Some very important thoughts about the metrics surrounding a Facebook Page and how to measure engagement. A must read for sophisticated social media marketers.
(Source: blogs.imediaconnection.com)
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