Posts tagged “engagement”

February 17th, 2012
Over 80% of pins are re-pins, demonstrating the tremendous virality at work in the Pinterest community. To contrast, a study done at a similar time in Twitter’s history showed that only about 1.4% of tweets were retweets.
Actually you can read this stat a lot of different ways…  To us it would mean that very few people are pinning and Pinterest users are lurkers, not very engaged.  Surprisingly similar to Twitter actually. More interesting Pinterest stats here: Pinterest – An In Depth Look at the Stats.
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pinterest
engagement
social media
twitter vs. pinterest
January 25th, 2012
A PageLever study showed that only 3 percent to 7.5 percent of Facebook fans actually see your posts. Rather than focusing on how many likes your page has, focus on quality relevant content and moving the engagement up.
Another great quote this morning!  This one is from a pretty good article about what not to do in social media.  But, being biased, we mostly read it as a strong case for engagement above just accumulating followers of your owned media (5 Biggest Mistakes Businesses Make in Social Media Marketing).
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social media marketing
owned media
social media presence
social media mistakes
engagement
social media strategy
January 18th, 2012
Zoom Nice infographic with some important social media data about engagement on web sites based on login behavior and provenance.

Nice infographic with some important social media data about engagement on web sites based on login behavior and provenance.

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social logins
facebook connect
engagement
social media marketing
infographic
January 13th, 2012
How the Australian Open is acing digital media

Tennis fans can enjoy a virtual smorgasbord of social media hooks into the first Grand Slam event of the year.  Fun, innovative, and, we bet, ultimately very engaging (from a social media marketing standpoint that is).

Comments
social media marketing
engagement
social media features
australian tennis open
November 29th, 2011
5 awesome examples of engaging Social Media campaigns

5 very innovative (and successful) ways to engage consumers in social media.  Great case studies!

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case studies
social media marketing
social media roi
engagement
November 22nd, 2011
It’s been a while since we’ve seen a study about the value of a Facebook fan.  This one, by SocialCode, says $10. Not surprisingly, as seen in the chart above, likers are much more engaged than non-likers.

It’s been a while since we’ve seen a study about the value of a Facebook fan.  This one, by SocialCode, says $10. Not surprisingly, as seen in the chart above, likers are much more engaged than non-likers.

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facebook likes
facebook marketing
social media marketing
engagement
November 17th, 2011
Heinz turns Facebook flub into engagement flurry

An interesting case study on how to do social media right by Heinz (yes, we’re surprised too): listen, respond, engage.

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heinz
social media marketing
crisis management
engagement
social listening
facebook marketing
November 14th, 2011
4 ways to get customers to brag about your brand

Another good article about engagement, from an old friend of The marketing Distillery/KARMA Media Labs, Keith Pape.

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engagement
imediaconnection
keith pape
the marketing distillery
karma media labs
November 14th, 2011
40% of Twitter users would rather listen than write their own tweets.
Not very surprising as stats go but still interesting.  The article (SMO vs. Engagement: Why They’re Different and How You Can Rock Both) has some good thoughts on SMO and engagement.
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social media optimization
social media marketing
engagement
social media strategy
November 7th, 2011
Why engagement analytics trump all others

Today is Online Engagement Day! This is another really interesting article about engagement and how to measure Engagement Value.  Although the article is about web analytics in general, it does apply fully and unconditionally to social media analytics specifically.

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social media marketing
social media analytics
web analytics
engagement
engagement value