Many marketers still ignoring dissatisfied customers on social media
From: How Well Do Companies Respond to Customer Complaints?
We’ll say it again, although we thought it was obvious from all the studies and success stories published in the past 2 years: social media is a very powerful tool for customer service and to dispel negative sentiment. But you have to do some social listening/conversation monitoring…and have a messaging strategy in place.
Interesting tale of two different social media marketing approaches for two different business models. We’re not that surprised about the differences in social media tactics and social media presence used but find it interesting that the objectives for social media marketing are very similar for B2B and B2C companies.
Some interesting facts about online/offline shopping wants and behaviors.
Quick: which company would publish this chart and how could you tell (even without knowing what the metrics shown are)?
Hint: look at the ever growing bars (as time goes) and the colors used. Another hint: this is a great illustration of our favorite data pet peeve in the world of online marketing analytics and research.
There is still a lot of work to do to educate marketers on social media ROI and how to measure the impact of social media…
Some usage patterns by demographics to keep in mind when posting on Facebook for specific target audiences.
Pretty one-sided stat! And again this shows how important a proper Facebook presence can be for a brand. We like the eMarketer-sourced chat too…
These 4 graphs tell an interesting story about how social media is impacting SMB marketing (hint: it’s a positive influence and growing).
(Source: emarketer.com)
This is good news for us social media marketers. Not to be self-serving but we certainly hope some of these dollars will go towards agencies.
Now we know who uses the main Q&A sites. Quora has a user base that is quite different demographically from its competitors as the eMarketer article makes clear.
The Illusion of Choice
Excerpts from I Love Charts: The Book are now available on Amazon!
Click through to get a...
Yeah, Tumblr!
People Who Use Pinterest
I don’t want to start using Pinterest. Stop trying to make me use it,...
Email
Twitter
Facebook
LinkedIn
Subscribe via RSS
Follow on Tumblr
View mobile version
Show a random post