These two charts make ir abundantly clear how critical social media is to the generation of online revenue. It’s all about integrating social media marketing into the overall marketing mix, not replacing other marketing efforts.
(Source: emarketer.com)
Another look at the important Millenials study previously reported here. Which chart do you like best? eMarketer’s 2-color duopoly and insistence on boring but information-laden or Marketing Charts whimsical and colorful infographic?
We’re a little surprised that tablet and smartphone users like mobile browsers better than apps when it comes to purchases…interesting numbers.
#FridayFunFact3: For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers. According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a spend of $33.8 billion on print.
It’s obviously a bit too early to call this one but Google+ is lagging behind Facebook as far as business Pages adoption is concerned. Our bet is that they will catch up with a year ortwo (or close).
And another post about blogs and bloggers on this Cyber Monday. Take time out of shopping to read this article about how much influence bloggers carry for brands.
(Source: emarketer.com)
As we get into the heavy shopping season, these stats and studies of Facebook users interactions with retailer Pages on Facebook is critical reading…if you are a retailer or helping market one.
Many marketers still ignoring dissatisfied customers on social media
From: How Well Do Companies Respond to Customer Complaints?
We’ll say it again, although we thought it was obvious from all the studies and success stories published in the past 2 years: social media is a very powerful tool for customer service and to dispel negative sentiment. But you have to do some social listening/conversation monitoring…and have a messaging strategy in place.
Interesting tale of two different social media marketing approaches for two different business models. We’re not that surprised about the differences in social media tactics and social media presence used but find it interesting that the objectives for social media marketing are very similar for B2B and B2C companies.
Some interesting facts about online/offline shopping wants and behaviors.
People Who Use Pinterest
I don’t want to start using Pinterest. Stop trying to make me use it,...
7 Billion Humans on Earth
With the 7 billionth person born, check our our map from “The Future”...
Digital Media Curation, Dilbert style.
Email
Twitter
Facebook
LinkedIn
Subscribe via RSS
Follow on Tumblr
View mobile version
Show a random post