Posts tagged “edgerank”

March 1st, 2012
October 6th, 2011
July 5th, 2011
June 16th, 2011
Engagement rates on Facebook are historically low, topping out around 10%-20% when the news feed is the sole promotional tactic. A recent Ad Age article outlined the way news feed items grow stale in about 1 hour and 20 minutes.
Great article about engagement rates and news feed visibility on Facebook.  The emphasis is on paid media on Facebook (Ads and Sponsored Stories) but the thoughts, tips and caveats are well worth the read even for earned and owned media practitioners.

(Source: adage.com)

February 7th, 2011
Unofficial studies have put the percentage of [Facebook posts] that actually make it through at anywhere between 0.50 percent and 5 percent.
Fascinating stats with huge implications or Facebook Page marketers.  Must read: ‘How to leverage Facebook’s news feed algorithm’.