Analyticisms

Posts tagged “ecommerce”

May 8th, 2012

Our research indicates that the impact of simplifying purchase decisions for consumers is four times stronger than the favored marketing strategy of engagement and is the number one driver of likelihood to buy.

Patrick Spenner, managing director at research firm CEB. More important (for social media marketers) findings here: Users Want Ease of Decision More Than Engagement.

May 3rd, 2012

This is a must-read article about Facebook and social commerce and the reasons behind the failure of many Facebook storefronts. There is great thinking, good tips and interesting case studies/examples. And we couldn’t agree more with this quote:

In time, I suspect that we will view social media in the same way, as a communication and engagement platform that needs to be integral to the rest of the business, rather than standalone. Social media will be key in shaping the brand experience, but will do so in conjunction with all the other channels and not as a channel in its own right.

Our only disagreement is that we think that it shouldn’t be “in time” but right now…

April 3rd, 2012

Examining more than 6 million pieces of user-generated content from both in-store and online shoppers, the company found that 12% of all reviews include product suggestions, and that the frequency of suggestions was highest among very positive reviews (4 out of a possible 5 stars), at 20%.

Very interesting findings in this survey (1 in 5 Very Positive Product Reviews Come With Suggestions). Again, at the risk of repeating ourselves, fostering reviews on web sites is a best practice that needs to be reviewed by all marketers.