The study found that earned media can create a 12 percent increase in all engagement rates, and it also converts new users.
Another important data point about socnets’ influence on online purchases. The case is being strengthened.
Very important numbers for all WOM marketers about mothers and their usage of and engagement on various social networks. At the risk of repeating ourselves, this is why brands need a strong social media presence, attractive owned media content and a smart earned media strategy.
Some interesting thoughts and questions that marketers should ask themselves when dealing with the ROI of social media and paid social ads.
This is why we evangelize social media services: they have the best chance to generate the kind of behavior marketers want to elicit from their target market.
The study found that an average of just 69% of ads were in-view. By comScore’s definition, to be in-view, a user had to have seen 50% of an ad’s pixels for at least 1 second.
Facebook page visits were by far the most popular earned media action, representing 62 percent of all post-view activity. Brand-specific actions, such as store locator usage, brand page visits, etc., were the next most popular actions, accounting for 15 percent of the post-view activity. Surprisingly, Tweets were the least popular action, representing approximately one percent of the post-view activity.
We agree wholeheartedly with this deconstruction of Klout and how it puts social media influence score into perspective. And we love this quote (something we have repeatedly told all of our clients…):
The right trade publication with a circulation of 1000 readers has often brought in more new business for certain clients than a general newspaper with 10x that audience. The goal for online interactivity should not be the amount of content, but rather the quality of that content.
A rather blah article but we wanted to alert our readers to the fact that earned, owned and paid media relationships and interactions are changing and that these changes are being recognized. All in all, a positive change for social media marketing.
TiVo this morning said that internal research shows only 38 percent of their users watch live television, with nearly two thirds watching on-demand video or ‘delayed’ TV. Among TiVo viewers who use broadband connected service such as Netflix, YouTube and Hulu Plus, live TV viewership has even dropped to 27 percent, the company asserts.
The Illusion of Choice
Excerpts from I Love Charts: The Book are now available on Amazon!
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People Who Use Pinterest
I don’t want to start using Pinterest. Stop trying to make me use it,...
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