Posts tagged “clickz”

March 21st, 2012
What is 'Big Data'?

Ah! A breath of fresh air: reducing the myth to bearable size, bringing back common sense to replace hype, and, finally, defining what the whole Big Data thing is about.  We needed that.  Thanks John D’Arcy!

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clickz
john d'arcy
big data explained
big data issues
September 19th, 2011
Some great tips and actionable data about social media marketing which make a solid case for the need to implement social media marketing efforts.  And some nice graphs and charts in this article too.

Some great tips and actionable data about social media marketing which make a solid case for the need to implement social media marketing efforts.  And some nice graphs and charts in this article too.

13 notes · Comments
clickz
social media marketing
actionable data
analytics
social media strategy
September 8th, 2011
Is today “empty promises” day in online marketing analytics? This “graph” is from this article which happens to be a great example of a totally useless piece of writing: No real valuable information. Poorly written. Forced “model” (“What number-letter combination can I find that vaguely fits the process I have in mind and sounds semi-intelligent? 4 P’s? No, it’s taken already…let’s go with 7 M’s.”). Useless advice (in the sense that it is not actionable). Laughable graphic which doesn’t had any value to the “model”, looks designed in PowerPoint by a pre-schooler and, even explained, is hard to understand. Bonus point: would you trust anyone named “Ghennipher”?

Is today “empty promises” day in online marketing analytics? This “graph” is from this article which happens to be a great example of a totally useless piece of writing:

  • No real valuable information.
  • Poorly written.
  • Forced “model” (“What number-letter combination can I find that vaguely fits the process I have in mind and sounds semi-intelligent? 4 P’s? No, it’s taken already…let’s go with 7 M’s.”).
  • Useless advice (in the sense that it is not actionable).
  • Laughable graphic which doesn’t had any value to the “model”, looks designed in PowerPoint by a pre-schooler and, even explained, is hard to understand.
  • Bonus point: would you trust anyone named “Ghennipher”?
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clickz
useless models
online marketing
integrated marketing
July 28th, 2011
This is just one chart from this treasure trove of Facebook statistics courtesy of a ComScore study, summarized in this ClickZ article.  Some key excerps: Twenty-seven percent of the time spent on Facebook is with the newsfeed appearing on users’ homepages, which surfaces brand interactions by their friends. The study shows that users are between 40 and 150 times more likely to consume branded content in the newsfeed than to visit a particular brand’s page. An average of 16 percent of fans are exposed to content from a brand that posts five of seven days, says the study. One more day of posting to the Facebook page would increase reach among fans by around 2.5 percent. About 12 percent of Facebook friends are reached by a status update from a friend, adds the study. Very important numbers to digest when marketing your brand on Facebook…

This is just one chart from this treasure trove of Facebook statistics courtesy of a ComScore study, summarized in this ClickZ article.  Some key excerps:

  • Twenty-seven percent of the time spent on Facebook is with the newsfeed appearing on users’ homepages, which surfaces brand interactions by their friends.
  • The study shows that users are between 40 and 150 times more likely to consume branded content in the newsfeed than to visit a particular brand’s page.
  • An average of 16 percent of fans are exposed to content from a brand that posts five of seven days, says the study. One more day of posting to the Facebook page would increase reach among fans by around 2.5 percent.
  • About 12 percent of Facebook friends are reached by a status update from a friend, adds the study.

Very important numbers to digest when marketing your brand on Facebook…

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clickz
comscore
facebook page statistics
social media presence
social media marketing
facebook marketing
June 7th, 2011
Most people use statistics the way a drunkard uses a lamp post, more for support than illumination.

Mark Twain.

More quotes and how they apply to digital marketing analytics in this fun but pertinent article.  Some of these quotes we had already published (we’re big fans of the AC Nielsen quote) and some of the thoughts are pretty basic but we recommend thsi quick read.

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clickz
quotations
albert einstein
ac nielsen
mark twain
social media metrics
digital marketing metrics
analytics
June 1st, 2011

Social Media jargon

As this article points out, with such a new medium and so many rapid changes, the words we use to describe the participants, activities, metrics, etc. of the social media universe can be misinterpreted, misunderstood, misleading or misused (any mis-something should apply).  A good point and something to be conscious of as we evangelize social media marketing.

Some interesting resources about social media buzzwords:

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social media marketing
social media buzzwords
jargon
language
clickz
May 6th, 2011
Brands that don’t participate in Twitter, I believe, are going to begin to feel more and more like they are showing up late to a party.
We second that statement by Gary Stein in this ClickZ article but we still would caution brands that Twitter is not always effective (it depends on your product, brand personality, etc.) ad that the raw Twitter numbers, albeit attractive, hide very lopsided usage patterns (most accounts are inactive, the vast majority of tweets and activity is generated by a very small sliver of users, etc.).
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twitter
twitter marketing
brands using twitter
gary stein
clickz
April 25th, 2011
Move over Justin Bieber! Audi is the king of engagement on Facebook according to this Visibli study.  Honorable mention to American Airlines as well.  Interesting results (and study).

Move over Justin Bieber! Audi is the king of engagement on Facebook according to this Visibli study.  Honorable mention to American Airlines as well.  Interesting results (and study).

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clickz
visibli study
audi facebook page
engagement
engaged audience
April 7th, 2011
What does your Twitter ratio say about you?

A fun, tongue-in-cheek article about an important subject: followers/following ratio for Twitter accounts.  We are so totally the “Antisocial Newspaper Editor”, mostly, as the article clearly identifies, because of a lack of time.

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twitter followers
follower ratio
following/follower ratio
clickz
April 6th, 2011
Social media is a highly effective channel for numerous business objectives, including driving revenue, but it remains a challenge to directly demonstrate revenue impact in the way that more straightforward sales efforts can claim through, for example, search.
From this article on ClickZ: Connecting the Dots From Social Media to Revenue.  Not very actionable but some thoughts around the issue of calculating ROI for social media marketing.
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clickz
social media marketing
social media roi
social media marketing roi
calculting roi