This is a good case study with valid techniques and some hard numbers. But, we managed to increase one of our clients Twitter follower count by the same amount (250k) in slightly less time (14 months) using also organic methods ans starting from a much larger base (more difficult). Just sayin’.
Posts tagged “case study”
A very comprehensive case studies with hard numbers about how Microsoft launched Office 365 via social media marketing to woman business owners. A must read on how to create a successful, fully integrated online marketing campaign.
This interesting American Express Twitter coupon promotion is doing very well (full disclosure: we have been taking advantage of it and “testing” it).
Very thorough case study about IKEA’s integrated (owned/earned/paid media) campaign. With some actual numbers and attempt at ROI.
This is a very neat case study about a little village in Switzerland, Obermutten, using Facebook to promote itself. And making a huge splash for the size of the village and of the effort!
(Source: creativity-online.com)
In this day and age, if marketers aren’t tapping data to gain customer insights, it’s considered naive and irresponsible. Especially as we head toward this holiday retail season, marketers need to step up and begin reaching those 74 percent of consumers who rely on social networks to guide purchasing decisions and put them to work as word-of-mouth advocates.
A good thought from this article: The social-savvy way to filter your data. And a mini case study about the power of the “brand graph” (think: social graph).
A good case study of how social media (not just Twitter) has helped Coolhaus grow its business.
A pretty good case study with clear ROI, hard numbers and an interesting approach for a very targeted and very social media-savvy audience: Hispanic Toyota fans.
This is a quick case study with some pretty impressive numbers about this Dr. Pepper campaign. The most impressive for us: 15.9 average “impressions” from each contest viewer to their networks. That’s a great viral effect.
An interesting case study of the social media efforts (and their payout) for Bravo and their Top Chef Dessert campaign.
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The Illusion of Choice
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