Posts tagged “brand sentiment”

October 31st, 2011
Do these 5 Social Media monsters still scare you?

This article has a terrible title and a pretty bad lead-in but it deserves a read because it has great analyses and charts/statistics of how social media is changing the way marketers need to think about their brands and how they market them.  And it offers tips on what metrics to track in each of the 5 areas of social media marketing influence it discusses.

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social media marketing
content marketing
metrics
social shopping
brand sentiment