A really great infographic with very pertinent data for social media marketers.
Posts tagged “brand followers”
Compare that to the 86 percent of marketers who think that this information matters to consumers. While 58 percent of consumers say they want to know about the history and quirky details of a brand, only 41 percent of marketers think consumers care about this type of information. Almost half (45 percent) of consumers are looking for interesting stories about the brand, but just 41 percent of marketers think consumers care about interesting stories.
We have posted about the disconnect between what marketers think/believe and what the actual behavior/perception is on the consumer side and this quote (from this interesting article: 3 Social Media Segments You Can’t Ignore) is a great reminder of this issue.
Let’s start the week with yet another good series of stats about Twitter brand followers and how they use Twitter in these brand interactions. We’re a little bit surprised at the small-ish proportion of Twitter users who do follow brands, especially compared to Facebook brand followers.
This looks pretty straightforward and a simple opportunity: almost 60% of brands’ Twitter followers would like the brand to answer their questions but less than 40% do get their questions answered while64% would be more likely to buy from the brand if it answered their questions. What are you waiting for Twitter marketers?
(Source: emarketer.com)
Fascinating stats about why affluent social media users follow brands on social networks and which social networks they use. This is a must read and analyze for luxury brands and services marketers.
(Source: emarketer.com)
Sixty-four percent of adult US internet users who follow a celebrity via a social network such as Facebook or Twitter also follow a brand, meaning the celebrity follower is four times more likely to follow a brand than the average US adult online.
According to a recent Nielsen study. Pretty good news for celebrities with brand endorsements or their own product lines.
(Source: marketingcharts.com)
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