Analyticisms

Two interesting case studies about how to generate WOM (nothing less than the holy grail of social media marketing).  There are some great ideas in these two campaigns and some thought-provoking insight by the article’s author.

This interesting American Express Twitter coupon promotion is doing very well (full disclosure: we have been taking advantage of it and “testing” it).

Interesting case studies of loyalty marketing programs integration with Facebook.  Yet another step into Facebook becoming an e-commerce powerhouse, in our humble opinion.

Pretty nifty integrated social media campaign from Amex.  From a pure marketing standpoint though, it feels like they are trying a bit too hard to be “cool”.  But what’s not to like about 5 free tunes?