Posts tagged “active twitter users”

October 28th, 2011
The marketing potential of non-tweeters on Twitter

We agree with Josh Mackey’s thoughts in this article: as much as this goes against the common wisdom that what separates social media from traditional media is that it creates dialog (and engagement), sometimes social media conduits like Twitter act more like traditional, old-school media by being great broadcast mediums.

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twitter
engagement
active twitter users
broadcast vs. dialog
social media
traditional media