This is why SEM and SEO are so critical for e-commerce sites. A good chart is worth a thousand words. This is ‘useful’ data!
Posts tagged “actionable data”
Reblogged from Visual Loop
Some great tips and actionable data about social media marketing which make a solid case for the need to implement social media marketing efforts. And some nice graphs and charts in this article too.
But just monitoring and collecting the data is not enough. Marketers must use the information they collect to make changes in the business in order to really make the most of these tools.
From this eMarketer’s article on how businesses use social media analytical tools: How Social Media Marketers Can Make the Most of Monitoring Tools. For a change, we agree with eMarketer!
Actionable analytics to the service of better content and grow traffic (which in HuffPo’s case meant revenue growth through advertising), what a novel concept. Sarcasm aside, it’s good to see that it worked and that some digital marketers actually act upon their analytics (let alone look at them).
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