Posts tagged “2012 predictions”

December 21st, 2011
Understanding the costs will force companies to be more focused on which social media channels they use and cause them to tie their social media efforts more closely with business goals.
From this article: 18 Insightful 2012 Marketing Predictions From the Experts. We warned you a few days ago about the glut of predictions coming our (and your way) with the approach of the new year.  This is a pretty decent set of predictions though and we like this quote a lot (and have been preaching this for months now).
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social media metrics
social media roi
2012 predictions
social media strategy
December 20th, 2011
12 B2B Social Media predictions for 2012

These are B2B predictions but they could just as easily apply to B2C online marketing.  We (of course) love and agree with #7 and were slightly puzzled at first by #9 but fully agree with it: Twitter is a broadcast network, not that much of a social network, especially when it comes to marketing.

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social media marketing
social media for B2B
2012 predictions
December 14th, 2011
In the coming year, smart companies will stop wondering if social & mobile have value, and will simply accept that these are now fundamental channels in the marketing mix.
We very much hope this prediction comes true in 2012! There are 9 other interesting predictions that give good food for thought in this article: Reality Bites Back: 10 Digital Measurement Predictions for 2012.
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2012 predictions
social media measurement
social media analytics