Tumblr (3.0; @analyticisms)http://analyticisms.com/“#FridayFunFact2: Consumers watched 13.2 billion online video ads last month, reaching an...http://analyticisms.com/post/51237077480http://analyticisms.com/post/51237077480Fri, 24 May 2013 11:00:31 -0700friday fun factonline videovideo adsvideo ads viewedonline video monetization<img src="http://25.media.tumblr.com/3609c8a63df4ee2bc9397bd79cb776d0/tumblr_mn9h7nUfP21qbmkrqo1_500.png"/><br/><br/><p>#FridayFunFact: Millenial men lead a very digital existence, especially when compared to their female counterparts, who seem to enjoy quality, in-person time with friends and family.</p>http://analyticisms.com/post/51233704876http://analyticisms.com/post/51233704876Fri, 24 May 2013 10:00:32 -0700millenial activitiesfriday fun fact“Growing use of smartphones and tablets is influencing travel research and purchases, with 52...http://analyticisms.com/post/51228983872http://analyticisms.com/post/51228983872Fri, 24 May 2013 08:33:33 -0700m-commercemobile usagesmartphone usagetravel shopping patternsmobile marketingMcLaren uses high-speed data analytics to gain Formula 1 edge: Interesting article about how...http://analyticisms.com/post/51157970182http://analyticisms.com/post/51157970182Thu, 23 May 2013 10:24:20 -0700mclaren f1business analyticssporting organizations' use of analyticsbusiness intelligencebisap hana<img src="http://25.media.tumblr.com/8867cbcf03da502b967ca323f4c1e9a7/tumblr_mn9hccy6a61qbmkrqo1_500.png"/><br/><br/><p>On the importance of social sharing and recommendations for TV programs.</p>http://analyticisms.com/post/51157567908http://analyticisms.com/post/51157567908Thu, 23 May 2013 10:17:00 -0700socail sharingsocial tvsecond screensocial media marketingimpact of social media on tv watching<img src="http://24.media.tumblr.com/197c8a86d67271a64d61bc8a7d914e3e/tumblr_mn9fp8bU931qbmkrqo1_500.png"/><br/><br/><p>Lots of very important stats for e-commerce marketers in this article/study.  However, as the article points out, the above chart is a bit misleading in that the attribution model used was last click.  Which is pretty inaccurate in terms of representing shoppers’ actual behaviors.</p> <p>There are all kinds of great, actionable stats in the article that were not charted:</p> <ul><li>The add-to-cart rate was higher for traffic referred by email (10.51%) than search (6.81%) and social (3.24%).</li> <li>Average page views was equal for email and search traffic (9.02 each), both about double social’s average (4.6).</li> <li>Email traffic sported the highest conversion rate (3.19%), followed by search (1.95%) and social (0.71%).</li> <li>Search traffic had the highest average order value ($96.32), followed by email ($83.72) and social ($72.31).</li> <li>Among social referrers, Pinterest ($80.54) boasted the highest average order value, followed by Facebook ($71.26) and Twitter ($70.17).</li> <li>Pinterest’s share of social traffic grew from 17.5% in Q1 2012 to 25% in Q1 2013, while Facebook’s share retreated from 62.5% to 55.2%.</li> <li>Looking at conversion rates by referrer, AOL Search (4.48%) came out easily on top, besting Bing (3.03%), Yahoo (2.8%), and Google (1.71%), among others. Traffic from Facebook converted at a much higher rate than traffic from Pinterest (1.08% vs. 0.36%).</li> </ul>http://analyticisms.com/post/51155630623http://analyticisms.com/post/51155630623Thu, 23 May 2013 09:41:32 -0700<img src="http://25.media.tumblr.com/7878d636fbd2385f11bc56409d2b408c/tumblr_mn7jfuUhyG1qbmkrqo1_500.png"/><br/><br/><p>Consumers love free.  Period.  Even at the “cost” of having to “engage” with ads.  Something for marketers and content developers to ponder.</p>http://analyticisms.com/post/51075771140http://analyticisms.com/post/51075771140Wed, 22 May 2013 09:12:18 -0700paid mediaearned mediaownedmediacontent marketingmobile marketingsocial media marketingadvertising sentimentMobile searching at home / work: Another good Google Think Insights.http://analyticisms.com/post/51075710968http://analyticisms.com/post/51075710968Wed, 22 May 2013 09:11:08 -0700google think insightsmobiel marketingmobile searchSmartphone shoppers: We like the design and simplicity of these Google Think Insights.http://analyticisms.com/post/51075273834http://analyticisms.com/post/51075273834Wed, 22 May 2013 09:02:51 -0700google think insightssocial mediamobile marketingsmartphone usage<img src="http://24.media.tumblr.com/2bb899313050667c9e6c5d1c53731cdd/tumblr_mn7j1t9phR1qbmkrqo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/066e1073ebfe6fbe5994af170432c844/tumblr_mn7j1t9phR1qbmkrqo2_500.jpg"/><br/> <br/><p>Two tables with stats about teens’ use of social networks.  The article makes an interesting case that the teens surveyed by Pew do not all view Twitter as a social network.</p>http://analyticisms.com/post/51075043935http://analyticisms.com/post/51075043935Wed, 22 May 2013 08:58:41 -0700teen social network usageteen twitter usagepew studysocial media marketingteen social media usage<img src="http://25.media.tumblr.com/e8ac7e9864ee17190965a640db311acb/tumblr_mn5r7curpS1qifeb3o1_500.png"/><br/><br/><p>Great infographic from the ever reliable Pew Center.</p> <p><a class="tumblr_blog" href="http://pewinternet.tumblr.com/post/50997960583/teens-are-sharing-more-personal-information-on" target="_blank">pewinternet</a>:</p> <blockquote> <p>Teens are sharing more personal information on their profiles than in the past. They choose private settings for Facebook, but share with large networks of friends. 60% of teen Facebook users keep their profiles private.</p> <p>Brand spanking new report out today on teens and their digital lives. Teen twitter use has grown substantially; <strong>24% of teens use twitter</strong>, up from 16% in 2011. <strong>But Facebook is still most popular</strong>. This infographic says it all, but stop by the report for the nitty gritty. <a href="http://pewrsr.ch/191zI4V" target="_blank"><a href="http://pewrsr.ch/191zI4V" target="_blank">http://pewrsr.ch/191zI4V</a></a></p> </blockquote>http://analyticisms.com/post/50998368402http://analyticisms.com/post/50998368402Tue, 21 May 2013 10:06:46 -0700social media privacysocial mediapewteen sharing patternsMobile becoming moms' daily shopping companion: Good stats about moms’ use of mobile when...http://analyticisms.com/post/50998213584http://analyticisms.com/post/50998213584Tue, 21 May 2013 10:04:00 -0700emarketermom mobile usagemobile shoppingshowroomingA demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users: Great...http://analyticisms.com/post/50996482526http://analyticisms.com/post/50996482526Tue, 21 May 2013 09:33:07 -0700social media marketingsocial networks demographics<img src="http://24.media.tumblr.com/5cc3d260136e3001ce24ef2fd0dcfa0e/tumblr_mn5o8p3ENA1qbmkrqo1_500.jpg"/><br/><br/><p>This is why Yahoo! bought Tumblr.</p>http://analyticisms.com/post/50994451247http://analyticisms.com/post/50994451247Tue, 21 May 2013 08:55:37 -0700tumblr acquisitiontumblr growthyahoo purchase of tumblr“Traditionally, CMOs have dealt with the “soft skills” of marketing. They headed up cost...http://analyticisms.com/post/50922175628http://analyticisms.com/post/50922175628Mon, 20 May 2013 11:37:34 -0700big datastrategic analyticsstrategic marketinganalytics and marketingcmo analytics toolsThe future of mobile-social could spell the end for social networks: Provocative thoughts in this...http://analyticisms.com/post/50919871703http://analyticisms.com/post/50919871703Mon, 20 May 2013 11:00:05 -0700social networksmobile-social convergencemobile socialsocial network evolution<img src="http://25.media.tumblr.com/1adc48a1c8e66e3f7438561256f8046d/tumblr_mn3yz8wbHA1qbmkrqo1_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/0439b0a8e7a8bfa86c6798cca06f1180/tumblr_mn3yz8wbHA1qbmkrqo2_500.png"/><br/> <br/><img src="http://24.media.tumblr.com/c4d6d47a8f63e917d78b52762caa1ad9/tumblr_mn3yz8wbHA1qbmkrqo3_500.png"/><br/> <br/><img src="http://24.media.tumblr.com/78ca6911808f37545805a5e0e99ec1d5/tumblr_mn3yz8wbHA1qbmkrqo4_500.png"/><br/> <br/><img src="http://24.media.tumblr.com/56fd732e470e27d7ac28dc1b663767a8/tumblr_mn3yz8wbHA1qbmkrqo5_500.png"/><br/> <br/><p>A great series of charts/stats about Facebook’s growth since the IPO.</p>http://analyticisms.com/post/50919413320http://analyticisms.com/post/50919413320Mon, 20 May 2013 10:52:20 -0700facebook statsfacebook growthsocial media marketingsocial networks9 social marketing metrics that actually matter: 9 different takes from experts on the social media...http://analyticisms.com/post/50919163591http://analyticisms.com/post/50919163591Mon, 20 May 2013 10:48:17 -0700social media marketingsocial media metricssocial media analytics<img src="http://24.media.tumblr.com/ae51afa8e401807e4d3ff8334af8ffb6/tumblr_mn3l7s5ZVQ1qifeb3o1_500.jpg"/><br/><br/><p>Good picture of the Tumblr audience before it falls to the Evil Empire (aka Yahoo!).</p> <p><a class="tumblr_blog" href="http://pewinternet.tumblr.com/post/50903952266/13-of-internet-users-ages-18-29-use-tumblr" target="_blank">pewinternet</a>:</p> <blockquote> <p>13% of internet users ages 18-29 use Tumblr.</p> <p>Compare Tumblr user demographics to other social networking sites: http://pewrsr.ch/VBAYby</p> </blockquote>http://analyticisms.com/post/50913643171http://analyticisms.com/post/50913643171Mon, 20 May 2013 09:14:32 -0700tumblr demographicstumblr statstumblr purchase“As recently as the year 2000, only one-quarter of all the world’s stored information was...http://analyticisms.com/post/50912793982http://analyticisms.com/post/50912793982Mon, 20 May 2013 08:59:38 -0700big datadigital information