It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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Maybe this should have been a #FridayFunFact…  Although 100 million active users is admirable and should be applauded (and this story line has been widely reported throughout the web), what strikes us us “funny” is that 40% (yes, that would be 40 million) of these “active” users do not tweet. We don’t know what brand that had a product not used by 40% of its “active” user base would feel good about that.  Although, another way we would look at it is that Twitter is not really a SOCIAL media network, it’s more of a BROADCAST network.  So much for dialogue…and engagement.