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Good chart from Statista on the various level of trust in advertising based on location of said ad.  The online/digital advertising industry has done a very poor job…and that’s why digital earned and owned media (content) have become so prominent.

  1. johnkitoverdotcom reblogged this from analyticisms
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    The results clearly indicate that consumers still have trust issues with online ads, although it needs to be noted that...
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  7. biztechno reblogged this from smarterplanet and added:
    33% of people click on online ad banners? I just thought everyone ignored them.
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  9. digital-marketing-coach reblogged this from usdatacorporation and added:
    Whom Do You Trust Online? This is another spin on the issue of trust and online content and interactions. We are a human...
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  13. digitallemonade reblogged this from emergentfutures and added:
    Confusing data, no?
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  18. emergentfutures reblogged this from smarterplanet and added:
    Paul Higgins: But is that the right question? Surely people trust referrals and recommendations from people they trust...
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