It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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Go Google! We like that someone is putting out a tool (a free tool, nonetheless!) that will help marketers calculate ROI.  Of course we don’t expect a one-fits-all solution to generate sophisticated ROI analyses but this is a great first step and we can’t wait to try it.

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