It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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#FridayFunFact3: 83% of marketers indicate that social media is important for their business. (Source: Social Media Examiner) BUT 53% of social media marketers don’t measure their success. (Source: Awareness, Inc.)
There are a lot more great stats about social media measurement and ROI in this article but these two stood out.