October 2nd, 2012
88 percent of Twitter users follow at least one brand, and that more than half of users follow six or more brands.
Joel Lunenfeld, Twitter’s VP of global brand strategy, at an IAB conference (Twitter Says More Than Half Its Users Follow Six Or More Brands).  Twitter is joining Facebook in the social engagement with brands success category.
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twitter
brand following on twitter
social media marketing
iab mixx
joel lunenfeld

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