It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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88 percent of Twitter users follow at least one brand, and that more than half of users follow six or more brands.
Joel Lunenfeld, Twitter’s VP of global brand strategy, at an IAB conference (Twitter Says More Than Half Its Users Follow Six Or More Brands).  Twitter is joining Facebook in the social engagement with brands success category.