August 29th, 2012
Zoom We reported on this “perception gap” between marketers and customers as it relates to expectations vs. actuality.  We knew the data was screaming for a good infographic.  And here it is, courtesy of the famed Brain Solis.  Good stuff!

We reported on this “perception gap” between marketers and customers as it relates to expectations vs. actuality.  We knew the data was screaming for a good infographic.  And here it is, courtesy of the famed Brain Solis.  Good stuff!

2 notes · Comments
brian solis
perception gap
social media marketing
infographic
social customers vs. social marketers
  1. social-metrics reblogged this from analyticisms and added:
    The middle chart to me is the key. Consumers...social media want deals. Marketers think...
  2. analyticisms posted this

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