It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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#FridayFunFact4: We have way too many passwords which makes us grumpy (88% of online adults don’t like being asked to register on a website, with 51% of those turned off by the idea of having to remember another user name or password, according to an August 2012 study by Janrain, conducted by Harris Interactive.)