It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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foursquare was the top site for actively sharing content: 44% of foursquare users posted a photo or status update, while 34% said they used foursquare just for observing.

The table below has more detail and some not-so-surprising stats: on most networks lurkers significantly outnumber content creators.

Social Networks US Social Network Users Use for Observing* and Sharing**, July 2012 (% of respondents)

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