It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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By the end of this year, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population. The vast majority of these users (95.5%) will be checking social sites on a smartphone, and smartphone users are about twice as likely as overall mobile phone users to do so this year.
This is getting kind of old (talk about beating a dead horse) but we have to quote this stat from Americans Get Social on Their Phones.  Social-Local-Mobile, it’s happening folks!