It's all about the numbers.

Our informational (we hope) and slightly irreverent (we think) take on all things analytics in the world of digital marketing and technology.
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Ultimately, when marketers use the interest graph to craft campaigns, it’s a win for both the brand and the consumer. Marketers want to drive revenue, and consumers want to see products that interest them. The personalized web is the way of the future, and the marketers who recognize it will be the ones who lead the future of ecommerce.
A great thought we wholly agree with. The interest graph, combined with the social graph, is crating actionable data points and supporting engagement by users.  More about the interest graph with a focus on on e-tailers here: Why the Interest Graph Is a Marketer’s Best Friend.