It's all about the numbers.

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#FridayFunFact4: A report by the Pew Internet & American Life Project found that 53% of seniors use the Internet. Although this demographic is still less likely to go online than younger age groups, it shows that this segment of the population is flocking to the web more than ever before.
It’s only slightly more than half but now even our parents and grand parents are lurking on Facebook (Tech-Savvy Seniors: Half of U.S. Adults Over 65 Are Online)